If you know us, you know we LOVE talking about small business marketing. Give us a platform and we will go to town. That is just what the Castle Rock Chamber of Commerce did last week and boy, did we have fun! We held a learning session at the Chamber for business owners to talk about branding their businesses and translating that into online marketing via their website and social media platforms. 

With his extensive background in graphic design, Nick was able to showcase the differences between a good and a very, very bad logo. What constitutes a solid design that will stand the test of time? Stand out to possible consumers? Translate well into marketing pieces? Let’s not forget colors, fonts, and taglines. The foundation of your marketing strategy begins with your logo, so make it fabulous!

Social media. Just the term can evoke stress in the mind of any business owner. They know they’re leaving money on the table without it, but how can they accomplish the main objective — REVENUE? Tiffany’s goal is to calm those fears by breaking down the ins and outs of social media algorithms in order to optimize post reach. Wondering if ads are worth it? How often do you post? Content procurement? Tiffany was able to check off a list of tips and tricks for these owners. 

This is the third such class that Lucey Agency has taught, but it will certainly not be the last. Stay tuned for announcements about future classes and added content to help YOUR business be as successful as possible. If you’re interested in bringing Nick and Tiffany to your business to talk about branding and social media, contact them today!